Lakemart

Lakemart sought to establish itself as a fresh and family-friendly grocery brand from the ground up. As a new entrant in the market, they needed a comprehensive strategy that would define their positioning, build brand recognition, and create an inviting customer experience across digital and physical touchpoints.

With no pre-existing identity, the challenge was to develop everything from the brand’s name to its visual identity and in-store experience. The goal was to ensure the brand felt approachable, vibrant, and aligned with customers’ values.

Our Approach

We tied the branding to the location’s key feature—the lake:

Naming & Strategy

• The name Lakemart was inspired from the location's defining feature and create a sense of belonging.

• Built a strategy around the tagline “Quality Goodness” to emphasize fresh, wholesome products with great shopping experience.

Brand Identity Design

• Integrated organic movement inspired by water and nature in the entire visual design.

• Used natural tones as the brand's primary colors, reflecting the lake and lush surroundings.

Physical Branding

• Designed storefront signage and in-store elements that reflected the area’s natural beauty.

• Created branded merchandise with subtle lake-inspired motifs to reinforce the heritage tie.

Marketing Collateral

• Developed digital and print campaigns that highlighted the store’s connection to the community and its promise of quality.

  
  

Results

Lakemart became more than a grocery store—it established itself as a symbol of local pride, rooted in heritage and offering quality items.