Brand design
Marketing Comms
Merchandize
Sidan Associates & Partners
Sidan is a construction firm building structures & spaces that cater for optimum customer experience. Their Mission is to build 'Living Spaces' that people love to call 'home'.
The new kid on the "block"
SCOPE:
Brand Strategy & Refresh
Brand Launch Campaign
Content Strategy
BRAND OBJECTIVES:
Define the brand foundations and position it for success
Grow its client base.
A Month-Long Deep Dive: Building the Foundation for Success
Before launching a brand redesign and a campaign, we embarked on a month-long strategy session. This wasn't just about branding; it was about understanding the core values of Sidan Associates. These insights formed the bedrock for the brand's new expression.
The Launch Campaign: A Bold Declaration & An Outcry!
The launch campaign film wasn't just a showcase of their capabilities; it was a manifesto. It declared, with unwavering confidence, "We are Sidan!" This wasn't just an outcry; it was a call to attention, a rallying cry for a new era in construction.
The film challenged the status quo, emphasising Sidan's willingness to "dare to say" and forge their own path. The powerful message? They weren't afraid to be different, and they were inviting others to join them in building the future, today.
The "We Are Sidan" Effect: Leading by Example
Sidan Associates' bold approach resonated. The repetitive chant "We are Sidan" became more than a slogan; it became a declaration of intent.
With their confident communication and commitment to innovation, Sidan Associates is poised to become a pacesetter in the design and build industry, inspiring others to follow their lead and redefine the client experience. This is more than construction; this is a movement.
Are you ready to join them?