Cleva Banking

Cleva is one of Africa’s fastest growing Fintech, helping Africans open a US based dollar for free!

The Human Touch

with a Clever Wink.

SCOPE:

Brand Refresh
Marketing Campaign development
Performance Marketing

BRAND OBJECTIVES:

Grow their customer base by 10x
Grow and engage an active community of customers
Spearhead all comms across board.

We knew Nigerians craved more than just financial tools; they desired a partner, a "guy" who understood their needs. So, we embarked on a brand refresh that humanised Cleva. Gone were the sterile corporate tones. We crafted messaging that resonated with a touch of humour, making it relatable, coherent, and direct. This focus on building trust and genuine connection, rather than forceful sales tactics, proved to be the winning formula. The positive sentiment surrounding the brand and the subsequent growth are testaments to the effectiveness of this approach.

Campaign #1

Cleva Difference for All

Our first campaign, "Cleva Difference for All," wasn't just about brand positioning; it was a declaration of principles. We understood the need for transparency and targeted messaging. We honed in on a specific customer segment and tailored our communications to showcase how Cleva seamlessly integrated into their daily lives. On every touchpoint, we emphasised the "Cleva Advantage," reminding users they were signing up for a superior financial experience.

This is a collage of internet reviews and sentiments of users that bank with cleva and saw our marketing creatives — Cleva's Users' Testimonials

Campaign #2

Cleva Is Your Guy & here's why.

Cleva's success with the first campaign was undeniable. Leveraging this momentum, we launched "Cleva Is Your Guy." This campaign capitalized on rising consumer frustration with competitors' poor customer service and transfer delays. We positioned Cleva as the antithesis – the "guy" you can rely on for a smooth and hassle-free payment experience. This clever wordplay not only resonated with the target audience but also reinforced Cleva's core value proposition: a caring fintech friend that puts its customers first.

The Cleva Effect: A Winning Formula

Cleva's story highlights the power of a human-centric approach in the often-cold world of finance. By prioritising transparency, building trust, and offering a service that feels more like a friend than a faceless corporation, Cleva carved a niche for itself in the competitive African fintech landscape.