Design
Brand Activation
Visualization
Free The Youth
Free The Youth is a Premium Streetwear brand promoting art-based, youth oriented movement for creative freedom and community development.
Where Fashion Meets Revolution
SCOPE:
Design
Visualization
Brand Activation
BRAND OBJECTIVES:
Design the first physical flagship store.
Empowering the African Youth Through Fashion
Free the Youth is more than a fashion brand—it’s a movement that amplifies the voices of African youth. Through bold designs, they reflect the culture, struggles, and aspirations of young Africans, inspiring a global audience while staying rooted in their origins.
Global Recognition with Local Roots
With their designs seen on icons like Burna Boy, Virgil Abloh, and Chance the Rapper, and collaborations with major brands like Puma, Free the Youth has captured international attention. Yet, they remain steadfast in their mission to tell stories that resonate with African identity and youth empowerment.
FreeTheYouth has been featured on global media outlets like: Pause, Nike, Solebox, HighsNobiety, Spotify, Vogue and more!
Creating an Immersive Flagship Experience
The aim was to design Free the Youth’s first-ever flagship store as a space that truly reflects their vision. From the initial concepts to the final activation, the focus was on creating a space that feels like more than just a retail outlet. The flagship was designed to embody the brand’s essence—a creative hub that stands as a symbol of the movement they represent.
It’s a place where their powerful storytelling comes alive, offering a tangible and immersive experience for everyone who walks through the doors.
