Qwikcred

We coined the brand tagline: this one In Your Best Interest – a fintech platform that’s all about making access to loans quick, easy, and affordable for Africans. Their mission? To bring financial empowerment to everyone, with loan options that come with super low interest rates and fast approval times.

The Challenge

In many African markets, getting affordable credit is tough. High-interest rates and long approval processes often leave people stranded when they need funds the most. We wanted to change that, making sure people have a reliable, accessible option right at their fingertips.

Our Approach

Our tagline, In Your Best Interest, has a double meaning. It’s a promise that we’re looking out for our users by offering low rates and a user-first approach. We created a brand identity that’s both trustworthy and upbeat, making it clear that this fintech platform is here to make people’s lives easier.

Visual Identity

The look and feel of the brand are bold and friendly, with lots of purple that’s creative and inviting. We leaned into an illustrative style with playful characters and bright, conversational messaging. Think phrases like “It’s Fri-yayyy!” and “The Good Life” – the kind of vibe that makes finances feel more approachable and less formal.

Results

With this platform, thousands of users have already found a quick, low-cost way to get the funds they need. We’re thrilled to be making a real difference, one loan at a time.