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Dominate the game with our insights on strategy, brand building, culture, navigating tough markets and optimizing growth


How to Identify Opportunities for Scaling Your Business
Scaling a business can often feel like a daunting task. However, understanding where to look for opportunities can make the process...
pixxisagency
May 134 min read
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Sustainable Brands: Feelings Are the New Black
While Sustainability is just one piece of the puzzle and emotional marketing is nothing new - companies have been using it for decades to...

Joan O.
Nov 21, 20242 min read
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The Power of Storytelling in Building Global Brands
Consumers need your product and services, but they often do not know why and how it might fit into their day-to-day. Everywhere consumers...

Joan O.
Nov 21, 20243 min read
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The Art of the Pivot: How to Successfully Rebrand Without Alienating Your Existing Customers
Pivoting is not just a fancy dance move; it's a strategic maneuver that can propel your company to new heights. But when rebranding,...

Joan O.
Nov 21, 20242 min read
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How Emotional Branding Can Win Hearts
Just like individuals seeking connections, companies need to make a lasting impression to stand out from the crowd. This is where ...

Joan O.
Nov 21, 20242 min read
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Top Five Questions We Ask Prospects on Our Discovery Calls
A typical discovery call at Pixxis aims to establish a foundational understanding between us, as a brand marketing agency, and a...

Joan O.
Nov 21, 20243 min read
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Effective Conversion Strategies: Freemium vs Free Trial
For Direct-To-Consumer (DTC) businesses and Startups, the effectiveness of your Go-To-Market (GTM) strategy can be the determining factor...

Joan O.
Nov 21, 20243 min read
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How Startups and Businesses Can Leverage Gamification
More than ever today, businesses and startups continuously seek innovative ways to keep their prospects and users engaged, ultimately...

Joan O.
Nov 21, 20244 min read
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Digital Campaign Agencies in Africa: Pixxis leads them all.
Imagine this: You’ve put your heart and soul into building a brand. You have an exceptional product or service but how do you make sure...

Joan O.
Oct 25, 20243 min read
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How Reverse Psychology Can Make Your Campaigns Stick & Sell
I don't know about you, but I wouldn't read this article till the end. Personally, if I see a long article, my brain shuts down after the...

Joan O.
Oct 25, 20243 min read
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5 Red Flags to Avoid When Hiring Influencers
In 2019, Instagram influencer Arii, who had over 2.6 million followers, launched her clothing line. Despite her massive following, she...

Joan O.
Oct 25, 20243 min read
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