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Sustainable Brands: Feelings Are the New Black

Joan O.

Nov 212 min read

Sustainable Brands: Feelings Are the New Black

While Sustainability is just one piece of the puzzle and emotional marketing is nothing new - companies have been using it for decades to...

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The Power of Storytelling in Building Global Brands

Joan O.

Nov 213 min read

The Power of Storytelling in Building Global Brands

Consumers need your product and services, but they often do not know why and how it might fit into their day-to-day. Everywhere consumers...

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The Art of the Pivot: How to Successfully Rebrand Without Alienating Your Existing Customers

Joan O.

Nov 212 min read

The Art of the Pivot: How to Successfully Rebrand Without Alienating Your Existing Customers

Pivoting is not just a fancy dance move; it's a strategic maneuver that can propel your company to new heights. But when rebranding,...

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Joan O.

Nov 212 min read

How Emotional Branding Can Win Hearts

Just like individuals seeking connections, companies need to make a lasting impression to stand out from the crowd. This is where ...

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Top Five Questions We Ask Prospects on Our Discovery Calls

Joan O.

Nov 213 min read

Top Five Questions We Ask Prospects on Our Discovery Calls

A typical discovery call at Pixxis aims to establish a foundational understanding between us, as a brand marketing agency, and a...

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Effective Conversion Strategies: Freemium vs Free Trial

Joan O.

Nov 213 min read

Effective Conversion Strategies: Freemium vs Free Trial

For Direct-To-Consumer (DTC) businesses and Startups, the effectiveness of your Go-To-Market (GTM) strategy can be the determining factor...

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How Startups and Businesses Can Leverage Gamification

Joan O.

Nov 214 min read

How Startups and Businesses Can Leverage Gamification

More than ever today, businesses and startups continuously seek innovative ways to keep their prospects and users engaged, ultimately...

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Digital Campaign Agencies in Africa: Pixxis leads them all.

Joan O.

Oct 253 min read

Digital Campaign Agencies in Africa: Pixxis leads them all.

Imagine this: You’ve put your heart and soul into building a brand. You have an exceptional product or service but how do you make sure...

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How Reverse Psychology Can Make Your Campaigns Stick & Sell

Joan O.

Oct 253 min read

How Reverse Psychology Can Make Your Campaigns Stick & Sell

I don't know about you, but I wouldn't read this article till the end. Personally, if I see a long article, my brain shuts down after the...

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5 Red Flags to Avoid When Hiring Influencers

Joan O.

Oct 253 min read

5 Red Flags to Avoid When Hiring Influencers

In 2019, Instagram influencer Arii, who had over 2.6 million followers, launched her clothing line. Despite her massive following, she...

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Gain the unfair advantage

Exclusive business insights for your eyes only!

Exclusive business insights for your eyes only!